REQ partnered with CSRA to define and amplify a newly formed brand in a crowded government technology market. The objective was to position CSRA as an innovator, attract customers, and make the company more compelling to prospective employees through a stronger, more unified market presence.
The engagement centered on the brand platform Think Next. Now. and extended across messaging, website design and development, paid digital advertising, video, and integrated campaign execution. REQ also brought the brand into the real world with a Pentagon-area transit takeover and high-visibility media placements tied to major moments such as the Super Bowl.
By connecting every touchpoint to a single strategic idea, REQ helped CSRA build awareness and momentum quickly. The campaign delivered measurable recruiting lift, award-winning brand recognition, and a market profile strong enough to support one of the biggest acquisition stories in the sector.
